The inevitable transition is here. Whether trendy millennials are still embracing it or are ready to pass the baton, it’s clear that Generation Z fashion girls are setting the trends. Take a look, for example, at 20-year-old Emma Chamberlain’s ongoing partnership on Youtube with Louis Vuitton. And, not to mention the fact that she almost singlehandedly led the return of flared leggings. Likewise, the vintage style of 18-year-old musician Olivia Rodrigo – a 1994 Moschino cardigan and skirt set, a circa 1995 Chanel suit for a visit to the White House, and * that * Roberto Cavalli dress à la Britney Spears 2003 – caused a sensation. Megastars aside, however, you don’t have to look much further than the Gen Z fashion content creators of TikTok and Instagram to get a taste of the sequel.
Gen Z buys more than the latest fashion trend. Their choices also reflect their commitment to sustainability and longevity. “I’m entering a new era of personal fashion where all the pieces that attract me are the ones I imagine myself in forever”, 21-year-old content creator Rayan Hassan said TZR. When she’s not buying young contemporary brands such as Réalisation Par or Musier Paris, she rubs shoulders with second-hand clothes from Depop or Vestiaire Collective. “[Their] message on sustainability is so important, ”said Hassan, addressing Vestiaire Collective’s work with the Slow Factory. “Many of my most valuable pieces come from [there]. “
So what are TikTok’s biggest hits – and almost synonymous with Gen Z -? Think tie-dye bursts, ’90s accessories, matching ensembles, pleated skirts, fun knits, anything that has cutouts, and anti-skinny jeans. You can finally consider Gen Z’s style debunked as six fashion-conscious content creators break down exactly what lives on their upcoming wishlists.
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If your current line of coats, cardigans, or even tops don’t seem as dramatic as you’d like, the Gen Z solution is simple (and quite chic) - just add a fur trim. For Hassan, he’s a pre-loved Karen Millen sheepskin coat she had an eye on it. “[The style] is extra. [It’s] a little there, but it’s a lot [its] charm, ”Hassan told TZR. “I think it adds a lot of character to an outfit. It’s fun, and that’s what fashion is. While it can be “extra” in nature, a fur-trimmed jacket can be both playful and stylish – a great way to finish off an outfit.
As a creatively minded dresser, content creator Ruby lyn’s closet is full of pieces that she loves to mix and match in a creative way. “I think it’s so much fun playing with the overlay, especially in the fall,” the 21-year-old told TZR. “I do a lot of blouses under a waistcoat, or colorful sweaters.” For Lyn, second-hand shopping is essential for organizing pieces that you are less likely to see on others, especially styles with unexpected prints or colors. Try a turtleneck under a cardigan for that preppy grandpa vibe, let a deep V effortlessly showcase your t-shirt underneath, or have a ruffled sleeve hem that protrudes from the sleeve of your sweater for more. texture.
Generation Z’s love for past trends doesn’t stop at the cheekiness of the 2000 revival or the ease of a style reminiscent of the 90s. The corset, an age-old style picked up by designers such as Vivienne Westwood and Jean Paul Gaultier in the 1980s, has become a favorite. “I am obsessed with handmade corsets with unique prints”, fashion influencer Tanya Ravichandran said TZR. “I think [they’re] a great choice for layering, so they can fit almost any season. Fortunately, a large number of smaller corset designers have appeared on Instagram, Depop, Etsy and others (notes by Ravichandran Ren Workshop as a new favorite). From styles leaning on whimsical fairycore to more sultry Hollywood glamor, you can expect to see the garment juxtaposed with loose jeans or accented with a long satin skirt.
Gen Z may be the ultimate bunch of trendsetters, but often the styles that guide their shopping habits aren’t trendy at all. “I like refined basics that can go with a lot of things in my wardrobe”, model and fashion influencer Renée Bellerive said TZR. “I try not to buy anything too ‘trendy’ because at some point it will be overkill. While Bellerive enjoys trendy vintage pieces (Piece A above: Roberto Cavalli jeans from Depop), the 19-year-old keeps a well-rounded wardrobe by shopping for stylish basics with an interesting detail. Ironically, at the end of the day, these are also the styles that end up letting your few statement pieces do all the talking. Think: a white tank top with cutout details, a pair of straight leg jeans with a coated finish, mesh tops in neutral tones, and cropped tops with asymmetric hems.
All the nostalgic things
For the content creator and model Sumbo owoyele, early avant-garde sitcoms like Moesha and Girlfriends, along with music videos from Aaliyah and TLC are major style inspirations. “I think [the ‘70s, ‘90s, and ‘00s] the eras represent the women of Generation Z [well]”Owoyele told TZR. “[They] explore freedom, the rise in party culture and women’s liberation. Euphoric and psychedelic prints, 2000s mini skirts and hipster jeans are high on the 21-year-old’s shopping list.
Model and actor Caroline Marie has the preppy-classic look of a science. “My inspiration comes from Grace Kelly, Brigitte Bardot and 90s models,” Marie told TZR. “I still need a pleated mini skirt, wedge shoes and a leather coat. Since I live in New York, this is an easy place to find when I’m shopping or hanging out with friends and want to look good. When you take a closer look at Marie’s Instagram, it’s clear that the secret ingredient to transforming classic looks into the modern sphere is her subtle, contemporary style. To counterbalance the preppiness side of a micro mini, pair it with tall leather boots; accessorize with a fanny pack instead of a handbag; pair your stockings with a cropped diamond pattern sweater versus a full length style; or similarly, layer a cropped button down shirt under a tie.