A French clothing line that makes Otaku’s dreams come true

If you have a strong or obsessive interest in anime or manga, you are an Otaku.
Celio, a French menswear line, has allowed Otakus to wear their favorite Naruto character with their latest collection.
Speaking to IANSlife, Satyen Momaya, CEO of Celio India, talks about Celio’s collaboration with Naruto, a popular Japanese manga series.
Tell us about Celio and his trip to India?
Momaya: Founded in 1978, Celio is a French men’s ready-to-wear brand that has become the number one men’s ready-to-wear brand in Europe and many other parts of the world. The brand is present in 60 countries with more than 1,100 stores. Deciphering trends, offering a chic and contemporary men’s wardrobe, this is the strong point of the brand. Celio has brought a breath of fresh air to the Indian fashion scene through its exclusive men’s collections geared towards the different moments in a man’s life.
With a range of urban, smart, stylish and wearable products, the brand offers a stylish alternative for today’s discerning young male customers and thus captures effortless style for men.
It was an exciting journey. Over the past 5 years we have successfully transformed the business by keeping the consumer at the center of everything we do and bringing the freshness of French fashion to the country as well as Indian sensible design sensibilities and winning also with consumers. We now have a strong presence of over 700 doors with 70 retail stores and a strong digital presence in the marketplace and DTC.
Your opinion on men’s fashion in India?
Momaya: Western clothing for men is huge and among casual western clothing and denim clothing which is growing even faster, we are about to move on to branded men’s ready-made clothing and that is a huge opportunity, for western and international brands, what is important is to simultaneously launch product/fit innovation in the country as they would in Milan, Paris, New York or Tokyo.
What trends have you seen in menswear in India and what can we expect in the coming months?
Momaya: With social media and especially post-pandemic, global border barriers have been overcome and we are seeing trends emerging globally being simultaneously embraced within the country. Sustainability is what millennials now take more seriously than ever. The precariousness is here to stay and we will see that fitness is an important consideration. Thus the brands will work constantly on the silhouette, sustainable products and innovation.
Tell us about your new Naruto collection?
Momaya: The collection is the duality of Sasuke and Naruto, the two very important anime characters. We play iconic patterns, the Akatsuki (red cloud) and the Naruto pattern with ramen. Naruto is a huge ramen fan. The iconic elements of this collection are the Naruto silhouettes wearing the Celio collection. We are very proud of this collaboration.
Any upcoming collaborations we can expect?
Momaya: We are working on the Korean version of Money Heist, together with FIFA.
Future projects in India?
Momaya: We are very optimistic about our brand’s future growth potential in the country and the love we are getting from consumers, including the stronger-than-market recovery after the unlock is wonderful; we are working on strengthening our consumer shopping experience, and we have implemented our DTC plan including a retail expansion plan, the second half of this year, we plan to introduce a new format of store and we have also accelerated our actions digitally both in front of consumers and supporting other business functions. We envision revenue growth at a CAGR of over 25% over the next 3-4 years. (IANSlife)


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