Abimola Fernandez’s Deinde clothing selection inspired by her late mother Aduke Fernandez

By Alison Decker

Abimola Fernandez, 32, a French-born American heiress and singer, promotes the founding of the DEINDE clothing company named after her father and based in Los Angeles, California.

Abimola Fernandez is working on a curated clothing collection, “Chief Aduke O. Fernandez”, in memory of her late mother Aduke Fernandez née Sandra Price, who died during her battle with colon cancer on May 28, 2013. Fernandez is referring to the her mother’s journey as “Sandra Price’s rise to Baroness Dudley”. The Fernandez capsule collection features fashion houses such as Givenchy, Valentino, Chanel and Oscar de la Renta. The company’s operations are in Europe and the United States with plans to have a foothold in the African continent. Fernandez denotes her life’s work and her passion for the fashion industry to her mother. His capsule collection curated in honor of his mother features a family crest from 1992. The clothes this collection features styles worn by humanitarians around the world, such as former President Nelson Mandela, President Dos Santos of Angola and Prince Rainier III. Style is sheik and comfortable lounge wear for unisex, neutral and sizes XS and small to plus. Sales of this vintage couture line are donated to the Colorectal Cancer Alliance. Anyone can donate to this alliance at https://www.ccalliance.org.

Fernandez was born in Neuilly-sur-Seine, France. Her parents moved us to Westchester, New York as a young girl and she attended private schools such as Rye County Daily School in Rye, NY, Covenant of the Sacred Heart in Greenwich, Connecticut, and Fettes College – a coeducational boarding school in Edinburg, Scotland before attending secondary education at the University of Oxford, England. She traveled with her family through Europe, Asia and Africa. She now lives in Los Angeles, California with her dog, the Little Prince, and travels the fashion and entertainment industry.

When South Africa was inaugurated in 1994, chef Antonio Oladeinde Fernandez worked with Nelson Mandela. Chef Fernandez became wealthy working in the diamond, mining and gas industries in South Africa. His oil company called Petro Inett got a 50% share with the South African company Energy Africa Limited. According to Vanguard Media, “In 1982, he was an advisor to the Angolan government on economic matters. He held this position for two years until his appointment as Deputy Permanent Representative of

Mozambique to the United Nations in 1984”. Antonio Oladeinde Fernandez died on September 1, 2015 in Belgium.

Fernandez is working on a visual autobiography book in memory of her father’s life and legacy. The photographs are all taken from family photo albums. The book depicts images from his father’s childhood to adulthood.

Fernandez said: “My book will show my life with my father and his experiences. It’s my way of paying homage to my father.

As a child, Fernandez says she felt very secure. “We have always attended private boarding schools and I never understood why my mother and father put me up when I was a child. Today, having lived in the United States, I understand because I have known racism in America as a black woman.

Fernandez said, “It’s a rags-to-riches story with my mom. It started from nothing and flourished through family businesses with my father. My grandfather traveled from Memphis to Paris to visit my mother and was shocked by the beauty and elegance of their home.

Fernandez has an ongoing media project with the African Channel to show a family documentary series from his family’s modern diaspora. Fernandez uses his social media platforms such as Instagram to network his businesses and entrepreneurial interests.


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