Alesha Dixon accused of snatching brand from children’s clothing line

Britain’s Got Talent star Alesha Dixon is facing claims from a furious mom that she snatched the brand from her children’s clothing line.

Dominique Tahir, 37, insists the singer raised the ideas and the police of her Bluebell + Bear line to slap her line of children’s clothing for George at Asda.

The desperate mother of three told the Daily Star: “I’m heartbroken. Not even five to 10% of what I have done has been changed.

“I contacted Alesha by sending her a DM, but received no response. They responded, but I have not yet filed my full evidence.

Dominique’s children’s range features uplifting messages in a distinctive thick black font illustrated with stars and lightning – just like Alesha’s.



Alesha Dixon has been criticized

The mom – who is now considering legal action – said she started producing the pieces in 2018, and still sells them on her website.

Alesha, 43, launched her line with Asda in April this year and said her eight-year-old daughter Azura helped inspire the designs.

The former Mis-Teeq singer, also mom to her two-year-old daughter Anaya, exclaimed in an interview to promote the gear: “It’s a dream – every time you work on something to see with the kids it’s always so much fun.



Alesha dixon
Alesha Dixon accused of stealing drawings

“We always have fun with fashion in this house and I tried to involve Azura as much as possible – she too loved every minute of it.”

The singer’s George range has been touted as “uplifting and fluid pieces for boys and girls ages 2-10”.

Dominique posted comparisons between their designs in a raging article online.

She shared images of the posts posted on her and on Alesha’s clothing lines so that netizens could compare their branding.



Alesha Dixon has a line of children's clothing with Asda
Alesha Dixon has a line of children’s clothing with Asda

One of Dominique’s clothing slogans reads “Be nice, be you”, while one of Alesha’s slogans says “Be strong, be brave, be kind, have fun”.

Dominique rage: “Can you tell the difference? No me either! My brand image, my ethics and my messages are passed for those of someone else.



Alesha Dixon is in the crosshairs of a small business owner
Alesha Dixon is in the crosshairs of a small business owner

Alesha was contacted for comment but did not respond.

A spokesperson for Asda said: “The Alesha Dixon x George collaboration was independently designed and features popular slogans and fonts. Asda has been using similar fonts on its clothing lines since 2018 and therefore we do not accept Ms. Tahir’s claims. “


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