The show “Clones”. A few days ago, Balenciaga announced its spring 2022 fashion show with a short video on its Instagram story, depicting an audience wearing Balenciaga-outfits. Released 100% digitally this Sunday, June 6, outside the official Fashion Week calendar, this collection questioned the limits of reality, often annihilated by the misuse of technology by filters and other software that embellishes it. In other words, a new reality that gives birth to a world of digital clones.
Balenciaga abandoned the traditional casting and appealed to the artist and muse Elisa Douglas to model the spring 2022 collection, in a video made by Quentin Deronzier, whose post-production required rotoscopy and 3D modeling, for a hyper realistic result. Douglas paraded on a minimalist catwalk to the rhythm of a soundtrack inspired by science fiction composed by BFRND and an AI voiceover reciting the lyrics to “La Vie En Rose”. The show featured the Logomania and The Hacker Project collaboration which launched in the Gucci Aria show, new desirable pieces by Crocodile, following on from the first capsule in 2018, but also tailoring, evening wear and neo ball gowns. Vogue looks back on the defining moments of the Balenciaga Spring 2022 show.
The key trends from the Balenciaga Spring 2022 show
In the same vein as the Gucci Fall/Winter 2021-2022 collection presented last April, where Alessandro Michele appropriate Demna Gvasaliaof the collection, a handful of accessories presented during this Balenciaga were part of this conceptual line The Hacker Project which merges the codes of the two houses. On the menu? A monogram of the Gucci archives is transformed into a logo with a double B signature, in the chromatic palette of the Italian house, while some bags are printed with the words This is not a Gucci bag. Available in stores from November 2021.
Unlike the famous Balenciaga styles, including stilettos and boots that highlight the shape of the toes, or the Runner sneakers unveiled for fall-winter 2021-2022, the Italian label is now offering a second collaboration with Crocodile. On today’s agenda? The classic clog, revisited in pumps, boots or platform sandals.