CHRISTOPHER BORRO Scottsbluff Star-Herald
A Scottsbluff woman has turned a business she started during the pandemic into a full-time business.
Jennifer Rojas started laundering shirts while her job was closed due to the coronavirus pandemic. With five years of experience in making custom shirts, she had gained a lot of success with her products.
“It’s a sublimation print with a kind of 80s look,” she said. “It was popular online and I did really well with my Etsy shop, so I decided to take it to the next level.”
Rojas opened Je-Double N’s Bleachy boutique at 1610 Broadway in August. The Scottsbluff store isn’t his first foray into selling shirts in person. She had previously rented space at another store in Uptown Scottsbluff, but wanted to have her own place.
“I didn’t want it to be just Jenn’s blah blah blah, I wanted it to be something unique and fun,” Rojas said. “I am ready to be an asset to our region.
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Most of her shirts are custom made, either by her or by other artists. She can press custom designs from a selection of images available on site. Its shirts feature humorous sayings, holiday themes, school spirit designs and more.
She also sells other items, including pants and shoes.
“I sell Myra bags, and these are popular with more western, country, girly (customers). I sell a lot of jewelry…earrings, necklaces, bracelets, and then some kind of in-between,” Rojas said.
The boutique offers other services, such as the development of a lounge at the back. Another facet is a loose leaf tea bar, run by a friend.
“Basically, the concept is that they can come in, get a box, and fill it with whatever loose leaf tea they want, making their own blends,” Rojas said.
Rojas’ daughter also offers henna art at the store on Saturdays.
“We really try to make it (the shop) an experience, something fun for everyone,” Rojas said.
Most of her clients are women in their teens to early 40s. She sells a variety of shirts to customers, with some items selling better than others. She said it was just a matter of trial and error to see which items proved the most popular.
Rojas said she enjoys meeting clients from all over. Some people find her on Facebook, others just come in while shopping, and some are still her longtime clientele on Etsy.
“I grew up in Seattle, so my taste in things is totally different from the West Coast to the Midwest,” she said. “I think a lot of the stuff here that sells is Western, Midwestern type stuff, but I try to bring in a bit of that West Coast flair. I know that there are still people who have my sense of humor or who have my style or my tastes. It’s just trial and error too.
Rojas aims to hold a grand opening celebration with live music and refreshments later in September. She said she wanted to provide new services over time, but would continue to work at the store.
“That’s my business,” she said. “She’s kind of my baby, so you gotta start somewhere.”
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