Brandy Melville: Fashion Lovers Are Going Crazy After Finding Out A Clothing Brand Is Coming To Australia

[ad_1]

Fashion lovers are going wild after discovering a hugely popular clothing brand is coming to Australia: ‘I’m going to be broke now’

  • Fashion lovers discovered that Brandy Melville is coming to Melbourne
  • The brand is popular with image-conscious teenage girls and only sells one size
  • He already has a successful store at Westfield Bondi Junction in Sydney
  • The brand is popular on Instagram, where it has amassed nearly 4 million followers

Fashion enthusiasts and shoppers are going wild after discovering that popular teenage fashion empire Brandy Melville is coming to Melbourne.

TikTok user Bella Plunkett first noticed a Brandy Melville Coming Soon store sign in South Yarra on Tuesday and was quick to share her findings with her TikTok followers.

“To all my size 6 Melbourne girls,” she posted, alongside a video from the Coming Soon store.

Scroll down for video

Fashion enthusiasts and shoppers are going wild after discovering popular teenage fashion empire Brandy Melville is coming to Melbourne (pictured)

Fashion enthusiasts and shoppers are going wild after discovering popular teenage fashion empire Brandy Melville is coming to Melbourne (pictured)

Brandy Melville is a popular <a class=clothing brand that was first launched in Italy in 1994 but became popular in the United States in the early 2000s (Brandy Melville clothing pictured)” class=”blkBorder img-share” style=”max-width:100%” />

Brandy Melville is a popular clothing brand that was first launched in Italy in 1994 but became popular in the United States in the early 2000s (Brandy Melville clothing pictured)

It wasn’t long before thousands of shoppers were commenting under her post, writing things like “is this for real” and “screaming – can’t wait”.

“I’m going to be broke now,” one wrote.

“I know this is bad, but I’m actually really excited,” added another.

The <a class=clothing store is best known for its controversial sizing pattern known as ‘one size fits all’ which only goes up to size 6 (clothing pictured)” class=”blkBorder img-share” style=”max-width:100%” />

The clothing store is best known for its controversial sizing pattern known as 'one size fits all' which only goes up to size 6 (clothing pictured)

The clothing store is best known for its controversial sizing pattern known as ‘one size fits all’ which only goes up to size 6 (clothing pictured)

Popular with Kylie Jenner, Brandy Melville is a clothing brand that first launched in Italy in 1994 but rose to prominence in the United States in the early 2000s.

The vast majority of clothes sold by the brand are designed to fit a tiny AU size 4-6, meaning it has become popular with young, image-conscious teenage girls.

The clothing store is best known for its controversial sizing pattern known as “one size fits all” which only goes up to size 6.

The brand is incredibly popular on Instagram, where it shows off both the clothes (pictured) and the so-called

The brand is incredibly popular on Instagram, where it shows off both the clothes (pictured) and the so-called “Brandy girls” that fit the stereotypical California girl aesthetic.

The brand is most popular on Instagram, where it has amassed nearly four million followers, and features models known as “Brandy girls” who fit the stereotypical aesthetic of blonde, thin, white California girls.

Brandy Melville already has a hugely successful Australian outpost at Westfield Bondi Junction in Sydney, but the Melbourne store would mark a first foray into Victoria.

The clothing store has nearly 100 stores worldwide and surpassed annual global revenue of $250 million in 2019.

Advertising


[ad_2]
Source link