Among U.S. consumers who buy a gift for themselves this holiday season, 51% plan to buy clothes, followed by accessories at 35%, and cosmetics and shoes at 31%.
PORT WASHINGTON, NY, December 21, 2021 / PRNewswire-PRWeb / – From head to toe, American consumers are giving themselves fashion and beauty-related freebies for themselves this holiday season. The results of a survey by NPD Group, conducted in collaboration with its partner CivicScience, found that among consumers who plan to buy a gift for themselves during the holidays, half (51%) expect to buy. clothing, followed by accessories at 35% and beauty products. and footwear at 31%. The survey also found that as of last week, nearly a quarter of holiday shoppers had yet to start shopping, leaving the door open to more self-giveaway opportunities.
“Self-giving is particularly relevant across all fashion categories as consumers seek to indulge themselves and welcome the return of in-person gatherings after putting a lot of those wardrobe purchases on the back burner at the start of the pandemic.” “, said Maria rugolo, Apparel Industry Analyst for NPD. “Marketers have a special opportunity to capture consumers who are looking to bring the holiday cheer, not only to others, but to themselves as well. “
In the beauty industry, December perfume sales accounted for more than 60% of the category’s fourth-quarter revenue, according to data from NPD outlets. Earnings during Christmas week can range from 25% to over 100%, higher than any previous week. “Self-indulgence and personal care have been the driving force behind beauty product purchases throughout the past year, and the holiday season is no exception,” said Larissa Jensen, adviser to the beauty industry NPD. “Recognizing the opportunities, retailing beauty products during the holiday season often encourages self-giving, not only for fragrances, but also for other categories of beauty products. “
When it comes to handbags and fashion shoes, sales usually peak the week before Christmas (i.e. Super Saturday week). Over the past two years, the last two weeks of December have been the best performing weeks of the year, in terms of year-over-year growth. “With consumers engaging in more social events this holiday season compared to last and anticipating a return to more pre-pandemic behaviors in 2022, including travel and other experiential activities, this will lead to spending in the categories of footwear and fashion accessories, especially when it comes to dressing. shoes, handbags and luggage – both for ourselves and as gifts, ”said Beth goldstein, footwear and fashion accessories analyst at NPD.
About the NPD Group, Inc.
NPD offers data, industry expertise and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 businesses around the world trust us to help them measure, forecast and improve performance across all channels, including physical commerce, e-commerce and B2B. We have services in 19 countries around the world, with operations spanning the Americas, Europe, and APAC. Areas of practice include Apparel, Home Appliances, Automotive, Beauty, Books, B2B Technology, Consumer Technology, E-commerce, Fashion Accessories, Food Consumption, Catering, Footwear, home, home improvement, children’s products, multimedia entertainment, mobile, office supplies, retail, sports, toys and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.
MARISSA GUYDUY, The NPD Group, 5166252203, [email protected]
SOURCE The NPD Group