Online marketplace eBay has expanded its second-hand clothing offering, after signing an agreement with Reskinned, a company specializing in the repair and resale of second-hand designer clothing.
Announcing the tie-up this morning, eBay said it would connect the 20 million shoppers who browse its site with second-hand clothes sold by Reskinned through a dedicated online storefront.
He said the partnership would help shoppers make more sustainable choices while saving money, noting Reskinned items are typically priced around 40% below their high selling price.
“Combining eBay’s reach with conscious customers, with Reskinned’s expertise in apparel repair, resale and recycling will help extend product lifecycles, reduce waste and introduce route variety. in a way that makes buying easier for the buyer’s wallet and the planet,” said Jemma Tadd, eBay’s Head of Fashion.
Reskinned takes worn items from shoppers from over 30 brands – including Finisterre, Sweaty Betty, River Island and Joules – then repackages them for resale, reuse or recycling.
Matt Hanrahan, co-founder of Reskinned, said the brand was on a mission to create a more sustainable future for the fashion industry. “Through this partnership with eBay, the original home of Pre-Likes, we hope to increase our reach and supply from our Brand Partners, ensuring that Pre-Likes items find new owners and achieve a more sustainable fashion future,” he said.
The tie-up follows eBay’s high-profile partnership with Love Island, which saw contestants on the popular reality TV show dressed in second-hand clothes throughout the program.
Tadd said eBay has been at the forefront of efforts to create a more circular fashion economy. “Since 1995, eBay has been extending the lifecycle of products, whether through consumer-to-consumer resale or now the Imperfects hub, so it’s fantastic to partner with Reskinned, who are at the vanguard of empowering the circular fashion economy,” she said.
eBay said consumers were increasingly looking for ways to save money and reduce the environmental impact of their shopping habits, noting it had sold a pre-loved fashion sale every second in 2022.