Georgia Love promotes ‘asexual’ clothing as part of husband Lee’s Lineate brand

Bachelorette star Georgia Love wakes up as she promotes husband Lee Elliott’s new ‘genderless’ activewear range

Georgia Love has backed a new ‘genderless’ clothing line from husband Lee Elliott’s new activewear brand, Lineate.

Posting on Instagram Stories on Sunday, the former Bachelorette star, 33, uploaded a short clip of herself modeling a pink sweater and matching sweatpants while filming a photoshoot.

“The new season of BTS Lineate without gender is coming soon,” she wrote.

Former Bachelorette Georgia Love, 33, (pictured) promoted a new range of ‘genderless’ clothing launched by her husband Lee Elliott’s Lineate sportswear brand

According to her website, Lineate is the brainchild of her husband Lee Elliott and friend Eugene Loane, and offers “men’s activewear and athletic apparel.”

The company launched in November last year and features Lee, a former model, as the face of the brand.

The term “genderless” fashion refers to clothing that can be worn by people of all genders.

According to her website, Lineate is the brainchild of husband Lee Elliott and friend Eugene Loane, and features

According to her website, Lineate is the brainchild of her husband Lee Elliott and friend Eugene Loane, and offers “men’s activewear and athletic apparel.”

The company launched in November last year and features Lee (pictured), a former model, as the face of the brand.

The company launched in November last year and features Lee (pictured), a former model, as the face of the brand.

Some argue that the term “asexual” should be used instead of the more commonly used term “unisex”, as the latter is outdated and refers to the biological binaries of male and female.

The idea of ​​marketing clothing as ‘genderless’ received some backlash last year when Bonds launched its first line of ‘genderless’ clothing.

Bonds said the line was created to allow customers to select what they wanted from the collection and “wear it their way”.

The idea of ​​marketing clothing as 'genderless' received some backlash last year when Bonds launched its first line of 'genderless' clothing.  Pictured: model Bonds, DJ Kath Ebbs, LGBTQIA+ activist

The idea of ​​marketing clothing as ‘genderless’ received some backlash last year when Bonds launched its first line of ‘genderless’ clothing. Pictured: model Bonds, DJ Kath Ebbs, LGBTQIA+ activist

“We recognize that the future is ‘gendered’ and want to empower our customers to express their gender and identity in the most comfortable way,” the company said at the time.

Some critics claimed that Bonds was trying to cash in on the ever-growing “woke” movement by renaming what used to be called “unisex” clothing.

However, others applauded the brand for championing inclusivity.

Some critics claimed that Bonds was trying to cash in on the ever-growing

Some critics claimed that Bonds was trying to cash in on the ever-growing “woke” movement by renaming what used to be called “unisex” clothing. Pictured are models wearing clothes from Bonds’ ‘genderless’ range

However, others applauded the brand for championing inclusivity.

However, others applauded the brand for championing inclusivity.


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