Give Consciously This Valentine’s Day | fashion trends

A carefully chosen gift always brings a smile to your face. And when it’s something that’s good for the environment, it’s all the more appreciated.

This Valentine’s Day, buy eco-friendly and sustainable products that help reduce waste, reduce our carbon footprint and improve our well-being. If you want to gift utilitarian yet stylish bags, you can opt for cruelty-free vegan leather goods from brands like The Gusto and Malai (named after coconut cream), made with eco-friendly materials. such as fiber and organic cotton. “Cruelty-free leather is an ethical choice. Our products are handmade by rural artisans,” says Mansi Gambhir, founder of The Gusto.

Limelight diamonds are made in laboratories. This saves 109 gallons of water per carat.

For jewelry, you can choose vintage-inspired pieces from brands like Aulerth and Limelight Diamonds. Aulerth crafts its jewelry from brass, collected after industrial use, while Limelight Diamonds uses technology to create heritage conscious of the world’s ecological needs. Diamonds are made in laboratories. This saves 109 gallons of water per carat and 2.63 tons of mineral waste per carat. Pooja Sheth, Founder of Limelight Diamonds, says: “As resources run out, the call of the hour is to use technology to create a new kind of heritage that is also aware of the world and its ecological needs. . Our diamonds are made in laboratories. This saves 109 gallons of water per carat and 2.63 tons of mineral waste per carat.

Aastey, the first sustainable sportswear uses recycled polyester which reduces the carbon footprint.

You can also opt for eco-friendly clothing from brands such as Coord Squad, Damensch and Aastey. “We source our fabric from factory dumps. We do not produce in bulk and our packaging is biodegradable,” says Sakshi Goyal, co-founder, Coord Squad who launched this initiative with Navya Gupta (co-founder) last year. If you want to gift watches, opt for Jaipur Watch Company, a sustainable product with a zero waste policy. Khadi by Titan is another option. They match using authentic hand-spun khadi on the dial and bracelet.

These Hush Puppies sneakers were created from recycled plastic bottles and use algae bloom technology, replacing petroleum-based materials.

Chemical-free and cruelty-free skin care products can also be a good option. Choose from brands like The Ayurveda Experience (TAE) and Shesha Ayurveda that are based on centuries-old Ayurvedic principles of healing the skin without harming the environment. Shesha’s products are made from wild herbs sourced from organic farmers who do not use pesticides. TAE also uses wild herbs and a traditional method of cooking the ingredients which enhances their properties. No chemicals, binders or additives are used, the products are not tested on animals and come in environmentally friendly packaging.


    Ruchika Garg writes about art and culture, for Entertainment & Lifestyle daily supplement, HT City
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