DUBLIN, September 21, 2020 / PRNewswire / – The “Vegan Women’s Fashion Market Size, Share & Trend Analysis Report By Product (Accessories, Apparel & Apparel, Footwear), By Distribution Channel (E-commerce, Specialty Stores) , by Region and Segment Forecast, 2020 – The 2027 report “has been added to ResearchAndMarkets.com offer.
The global vegan women’s fashion market size is growing at a CAGR of 13.6% from 2020 to 2027.
Highlights of the Vegan Women’s Fashion Market Report
- Europe is expected to grow at the fastest CAGR of 14.5% from 2020 to 2027. Social media marketing campaigns, the growing preference for vegan women’s fashion clothing by millennials and the presence of a large number of manufacturers are expected to stimulate the market in the region. The United Kingdom and Germany are among the top two countries witnessing market growth.
- The e-commerce segment is expected to become the fastest distribution channel during the forecast period. One of the main factors fueling the growth of the segment is the increasing availability of a large number of vegan women’s clothing and fashion accessories of different brands at affordable prices on online shopping platforms.
- The specialty store distribution channel segment held the largest revenue share in 2019. The adoption of key strategies such as offers and discounts by market players as well as the availability of a wide range of products are expected to attract a larger consumer base and fuel segment growth.
- By product, the vegan footwear segment dominated the market and accounted for a 41.3% share in 2019 as it increasingly becomes a fashion statement among women. Additionally, the growing popularity of animal safety among consumers is fueling demand for these products.
Rising people’s inclination towards cruelty-free fashion is an important aspect of driving the demand for fashionable clothing made from vegan materials.
Residents of developed countries, especially USA, UK, France, and Germany have become more receptive to the concepts of veganism and have followed this practice in all areas of life, including eating habits and clothing. These consumers are not shy about paying higher prices for vegan women’s fashion, fueling the growth of the market.
Excited by the existence of opportunities, vegan fashion companies are not only focusing on providing the latest styles, but also responding to cultural trends and the burgeoning style quotient to attract a diverse set of consumers through a constant product launch. For example, in August 2019, a AmsterdamThe Kings of Indigo-based denim brand has announced itself as an all-vegan company with the launch of a new cotton capsule collection – Re Gen, featuring a limited edition of jeans and jackets for women, men and children. Such developments are expected to create healthy demand for the product during the forecast period.
Based on the product, the vegan footwear segment dominated the market and accounted for 41.3% of global revenue in 2019. The growing popularity of animal safety among consumers has prompted established footwear manufacturers to come up with stylish footwear. made from natural ingredients to generate interest. informed customers.
For example, in november 2019, Reebok International Limited, a company owned by Adidas AG, unveiled the design of its first plant-based running shoe, called the Floatride GROW. The upper part of the shoe is mostly made of eucalyptus while its soles are made of castor seeds and natural rubber. The company had launched this model two years after starting to sell a vegan version of its famous Newport Classic shoes in cotton and corn.
By distribution channel, specialty stores dominated the market and accounted for 31.4% of global sales in 2019. A wide range of products, offers and discounts attracting more consumers are the key strategies chosen by these channels to increase revenue and footfall in any store. In addition, these stores keep their stores more up to date with the latest vegan fashion trends in the market, thereby attracting more consumers looking for variety in the product.
The Covid-19 pandemic has negatively affected sales of vegan women’s fashion as people have focused more on their shopping behavior and consider avoiding buying trendy clothes or accessories. The vegan fashion market is booming and has been severely affected by lockdown conditions and supply chain disruption. According to entrepreneur.com, the UK clothing industry is expected to be the hardest hit with a drop of more than 41% in usual consumer spending since the coronavirus outbreak.
North America dominated the vegan women’s fashion market and accounted for 34.6% of global revenue in 2019. Market growth is fueled by the strong presence of manufacturers, including Whimsy & Row and Reformation, as well as a chain well-developed supply chain in the Region. In addition, in countries like the United States, there are a large number of animal rights organizations, such as the American Society for the Prevention of Cruelty to Animals and The Anti-Cruelty Society, which are promoting promotion of the concept of veganism.
Main topics covered:
Chapter 1. Methodology and scope
Chapter 2. Executive summary
Chapter 3. Variables, Trends and Scope of Vegan Women’s Fashion Market
3.1. Market overview
3.2. Mapping of penetration and growth prospects
3.3. Industry value chain analysis
3.3.1. Sales / Retail Channel Analysis
3.3.2. Profit margin analysis
3.4. Market dynamics
3.5. Business environment analysis
3.5.1. Industry Analysis – Porter’s
3.6. Vegan Women’s Fashion Market Roadmap
3.7. Market entry strategies
3.8. Impact of the COVID-19 pandemic on the vegan women’s fashion market
Chapter 4. Analysis of consumer behavior
4.1. Consumer trends and preferences
4.2. Factors Affecting the Purchase Decision
4.3. Adoption of consumer products
4.4. Observations and recommendations
Chapter 5. Vegan Women’s Fashion Market: Product Estimates and Trend Analysis
5.1. Product analysis and market share, 2019 and 2027
5.3. Clothes and accessories
Chapter 6. Vegan Women’s Fashion Market: Distribution Channel Estimates and Trend Analysis
6.1. Analysis of distribution channels and market share, 2019 and 2027
6.3. Hypermarkets / Supermarkets
6.4. Department stores
6.5. Specialty stores
Chapter 7. Vegan Women’s Fashion Market: Regional Estimates and Trend Analysis
Chapter 8. Competitive analysis
8.1. Key global players, recent developments and their impact on the industry
8.2. Categorization of key companies / competitions (key innovators, market leaders, emerging players)
8.3. Supplier landscape
8.3.1. Market share analysis of key companies, 2019
Chapter 9. Company Profiles
- ENVELOPE 1976
- THOUGHT CLOTHES
- Fancy & Row
- FAITHFUL THE PTE.LTD BRAND
- Stine Goya
- Hiraeth Collective
For more information on this report, visit https://www.researchandmarkets.com/r/d5471n
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