Instacart brings clothing line to Livestream app

Instagram is teaming up with streetwear fashion designer Anwar Carrots on a limited-edition clothing line available exclusively through the NTWRK live shopping app beginning at 11:30 a.m. on August 5, according to an announcement from the company.

The collection will include four pieces “designed for summer fun,” according to the Thursday, July 28 announcement: a tote bag, a water bottle, a long-sleeved t-shirt, and a bucket hat, each designed by Carrots, the man behind the polka dots and carrots streetwear collection. Each piece will be limited to a quantity of 100, and shoppers in the Los Angeles area will be able to get their items same day through Instacart.

All proceeds from the Instacart by Anwar Carrots collection, up to $10,000, will be donated to Feeding America, which Instacart has partnered with for nearly four years, according to the joint statement on the Instacart blog.

“Instacart and I share a love of caring for others,” Carrots said in the statement. “For me, it’s my family. My focus has been running on Instacart for a long time, so it’s been a dream of mine to work with the brand and merge our love for the carrot. This special collection is an ode to all guardians showing up and caring for their loved ones.

During next week’s live shopping event, Carrots and NTWRK host Kylie Mar will showcase the collection.

“When we met Anwar and the Carrots team, we immediately knew that teaming up would be a perfect way to honor our shared carrot heritage and help usher in the next generation of the Instacart community,” Rogelio said. Magana Shoemaker, Instacart brand. Chief Strategy Officer, in the release. “Streetwear culture is driving a wider youth culture and there’s no designer better positioned to introduce Instacart to new audiences than Anwar.”

Related: Instacart Eyes IPO Before Year’s End, Report Says

Earlier this week, unnamed sources told The Wall Street Journal that Instacart will likely go public before the end of the year. Instacart had confidentially filed an initial public offering (IPO) with the Securities and Exchange Commission earlier this year.



About: Results from PYMNTS’ new study, “The Super App Shift: How Consumers Want To Save, Shop And Spend In The Connected Economy,” a collaboration with PayPal, analyzed responses from 9,904 consumers in Australia, Germany, UK and USA. and showed strong demand for one super multi-functional app rather than using dozens of individual apps.

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