Jelenew is revolutionizing the fashion for professional cycling clothing; can it become the new darling of urban athletes?

“I’m always ready to try different styles of clothes because they bring me different moods. I feel super comfortable in this cute ootd bike! This outfit is designed to perfectly fit the curves of the female body and I fell in love of them the first time I And I ran into Kat wearing @jelenew_official brand outfits at the closing ceremony of the walking sticks Red carpet. When I first heard of sportswear, it can even be fashionable! Later, I saw them on the list of sponsors for this annual amfAR GALA in Cannes, and heard that they are committed to global AIDS research, their charitable spirit m really moved, will continue to pay attention to their new trends!” A KOL wrote this on INS.

When outdoor sports become a way of life, clothes corresponding to various sports also occupy the player’s wardrobe. Hiking has made hiking shoes the everyday life of hip celebrities and everyday gamers. The campsite draws public attention to outdoor equipment. From street fashion to designer brands, clothes corresponding to various sports are reborn in different styles of interpretation.

Although cycling has been popular for a long time, the corresponding clothing has not attracted much attention. The first craze for the jersey dates back to the end of the 19th century when Tillie Anderson competed and broke records in shorts, becoming the undisputed pioneer in the history of women’s sport.

In 1991, Karl Lagerfeld used cycling shorts for Chanel’s Spring/Summer show, creating an “urban surf” trend. At a time, princess diana wore cycling shorts and sportswear to and from the gym and living places, and introduced cycling shorts into daily life, but the cycling shorts were in a lukewarm state.

In 2018, Naomi Campbell took cycling shorts to the street fashion show. Coincidentally, in the spring and summer of 2019, fashion brand Supreme and Castelli launched joint cycling clothing. They injected new blood into cycling culture through their mutual choices, but cycling pants never left the fashion circle. The women of the Kim Kardashian The shorts made by the family are famous. They use cycling shorts to mix and match various items, whether beautiful and wild, fashionable and modern, or casual and lively.

However, as a professional competition riding suit, there are limitations in daily pairing, which also discourages many trend fans. On July 1, 2022the 109th round the world France officially launched, making those who love cycling feel the charm of sports, and cycling clothing has become a display of attitude in the field. And Jelenew’s reinterpretation of professional cycling clothing is likely to trigger a wave of popularity again and enter the field of vision of trendy players.

Jelenew is a pioneering American cycling brand born for women and the world’s leading high fashion professional cycling brand. It is the first to introduce high fashion into professional cycling apparel R&D and design, creating garments that combine athletic performance with high fashion aesthetics. As the world’s leading high-definition professional cycling brand, Jelenew’s products are not inferior to other market leaders in sports performance and technical performance. The blessing of high-definition sewing skills and high-fashion aesthetics makes cycling clothes more suitable. It adapts to the shape of the rider’s body, reducing wind resistance while riding, and looks elegant and beautiful.

The founding team of Jelenew is made up of a group of cycling enthusiasts. Members include luxury high fashion designers, seasoned cycling enthusiasts and digital technology experts. They came together because of their love for cycling, with a sense of mission to “make more women fall in love with cycling”, and hoped to use Jelenew to put their professional perks into full play. When they paid attention to the fact that traditional cycling pads are very unfriendly to women in terms of physical health, function and beauty, and there is a lot of room for optimization, they developed a pad five-point V-shaped according to women’s body structure. and riding needs.

Compared with the traditional bicycle cushion, Jelenew designed the seat cushion in a five-point V-shaped distribution design according to the physiological characteristics of female genitalia and strength while riding. Critical stress points, such as the uppers, are thickened to protect key stress areas when women ride. This new type of riding seat cushion can increase the cushioning effect, diffuse pressure distribution, effectively reduce pressure and discomfort while riding, reduce the risk of buttocks and leg numbness and improve blood circulation. It will bring a healthy and comfortable riding experience to female riders. In addition, Jelenew will also apply fashionable wearable technology and aesthetics to the design of cycling equipment, making it more beautiful while maintaining excellent functionality and visually bringing a better riding experience. This makes professional cycling wear a trend in people’s daily casual wear, indirectly encouraging more women to fall in love with cycling.


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