Maluma redoubles her love for fashion.
The Colombian musician has teamed up with Macy’s to launch his first-ever fashion label, dubbed “Royalty by Maluma.”
Designed in partnership with Reunited Clothing, the brand will offer a range of contemporary menswear and womenswear exclusive to the department store chain. According to Macy’s, the brand is an exploration of Maluma’s lifelong admiration for the artistry and magic of high fashion, as well as continuing its mission to bring indelible style to its community through accessible collections. .
“The meaning of royalty is to treat others with respect, love and understanding. I want everyone to feel like kings and queens wearing this collection,” Maluma said in a statement. “Royalty by Maluma is a unique blend of my Latin culture and my love for fashion, with stylish wear-everywhere looks that are versatile for a night out or every day. Additionally, my partnership with Reunited Clothing for Macy’s represents the American dream. This will be the first of several drops in my collection, which I hope will inspire my fans to dream.
Further commenting on the “Marry Me” star’s statement, a representative from Macy’s confirmed to FN that “as a store-exclusive brand, the brand will experience key seasonal declines throughout the year.”
As for its debut release, Royalty by Maluma will feature colorful cutout dresses, bold pops of color, paisley prints, classic knits, matching sets, and more. Maluma’s personal touches appear throughout the collection, including his signature crown finish and patterns inspired by his hometown of Medellin, Colombia.
“Maluma’s impeccable sense of style and inclusive commitment to celebrating the beauty and sensuality of everyone, no matter who they are, made him an ideal partner to collaborate with,” added Durand Guion, Office Vice President. Macy’s fashion.
This isn’t the first time Maluma has ventured into the fashion world. In January, the Colombian singer starred in Versace’s Spring/Summer 2022 menswear campaign with his dog Buda. The series of three images was taken by photography duo Mert Alas and Marcus Piggott, and followed his 2021 Met Gala moment with the Italian luxury house in September.
He previously worked with brands such as Dsquared2 and Pyer Moss on tour wear and performance looks, respectively, and last year launched a limited-edition line of ready-to-wear and sneakers with Balmain. .
The Royalty by Maluma collection will be available in sizes XS to XXL with prices ranging from $39.50 to $179. Customers can shop the new brand on macys.com, the Macy’s mobile app, and at select Macy’s stores nationwide beginning Thursday, March 24.