New clothing brand from Rachel Gorry, ALIMED is inclusive and affordable.

ALINED is a new Irish fashion brand that aims to create affordable clothing that its customers can wear again and again. The brand’s evasion of trends has ensured that each dress remains timeless and an investment piece. Judging by ALINED’s 60,000 Instagram followers prior to launch, it looks like others share the same appreciation for enduring style.

The opening collection includes five dress designs, available in eight options in total. With both color blocking and prints, pleated sleeves and halter necklines, there really is an option for everyone, especially given the inclusive size range that caters to women from UK4 to UK26.

The woman behind it all is none other than Offaly native Rachel Gorry. Developing a fashion label was a natural progression for the popular influencer, whose feminine style inspires her nearly 250,000 social media followers daily. The mother of three loves the feeling of wearing a nice, well-fitting dress, and that’s exactly what she wants the ALIMED customer to feel; self-reliant, confident and strong. Everyone should feel better wearing ALINED and the brand slogan; Wear Confidence reflects that.

Rachel had to face the unthinkable for many, with the passing of her late husband, Daniel, in 2020. It was actually Daniel who encouraged her to share her love of fashion and interiors on Instagram at this time. era, and therefore including it. in this next chapter was of utmost importance to Rachel – hence the significance of the brand name, ALIND being an anagram of Daniel. Equally important to the businesswoman are five influential women in her life, after whom each of the dresses in the collection is named: Leah, Holly and Hannah were inspired by Rachel’s three young daughters, while The Paula and The Martina are named after her two dresses. mother and stepmother.

Made in Turkey, all pieces are produced to the highest quality and workmanship standards and are produced fairly and ethically. Sizes range from XS to XXL, with an XS equaling a UK size 4-6, S – UK size 8-10 and XXL UK size 24-26. Prices range from €60 to €80.

More collections are expected to drop in the coming months as the brand continues to grow and diversify its apparel offering.

ALIND’s opening collection is available now at www.alinedthelabel.com.



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