War, war, never changes. Whoops ! I mean, NOAH never changes. What can I say, I kinda love myself To fall. But I don’t think NOAH was aiming for a gaming reference when presenting its Fall/Winter 2022 collection, which actually begins with French philosopher Jean-Baptiste Alphonse Karr’s most famous quote.
“The more things change, the more they stay the same,” Karr said, and the same goes for NOAH FW22.
What NOAH means is that he tries new things, new things that are a bit like old things.
Available now at NOAH in New York and select retailers and starting August 18 via NOAH’s website, NOAH’s FW22 apparel collection pretty much reflects Karr’s statement, really.
It’s a reminder that few brands do cold weather campaigns better than NOAH, which really taps into that retro J.Crew aesthetic, which makes NOAH founder Brendon Babenzien’s appointment to the Crew all the more appropriate.
What does NOAH do well, exactly? I think the better question is what doesn’t NOAH is doing well.
Especially for its cooler temperature collections, NOAH knows exactly how to present the goods in a way that makes you want to live in everything.
It’s the same feel-good vibe found in decades-old fashion campaigns and late 20th-century cinema, where people wear clothes the way we all wish we could wear them: without effortlessly, comfortably, in style.
The fall and winter seasons, with their layering possibilities, allow us to dress in adventurous ways and NOAH makes the most of it.
Fall/Winter 2022, in particular, sees NOAH exploring a slew of new fabrications that are unlike anything done before, but are all heritage things rooted in decades past. Something new, something old.
There are cashmere shirts from a British mill over two and a half centuries old; woolen pleated trousers normally used for Scottish kilts; unexpectedly used Missouri chino twill for suiting; chunky cable-knit cardigans and loose sweaters for the dressmaker.
It’s all distinctly untrendy and deliciously cool.
NOAH’s FW22 collection is a good reason to expand your wardrobe this season. As the kids say, once the leaves start to change, that’s when you can really start dressing up.