Outdoor Apparel Market to Reach US$13.9 Billion by 2021; TMR study

  • Need for better comfort and convenience of clothing in leisure and adventure activities, especially among millennials and women, creating ample room for growth for companies in the outdoor apparel market
  • Increase in the adoption of clothing products made from natural materials that broaden the horizon; Asia Pacific offer new revenue streams by providing huge scope of product penetration in the near future

ALBANY, NY, May 20, 2022 /PRNewswire/ — The world’s top outdoor apparel brands are striving to incorporate high-quality, eco-friendly fabrics to develop garments that can meet users’ needs for leisure activities. and adventure. The growing adoption of outdoor clothing for fitness activities more and more among millennials has influenced the trend of outdoor clothing. The global outdoor apparel market valuation is expected to increase at a CAGR of 5.6% between 2022 and 2031.

Top European outerwear brands are actively exploring e-commerce channels to capitalize on emerging avenues in Asia Pacific. Gamers are witnessing a growing demand in Europe, and are therefore supposed to target product innovations. Techwear is growing rapidly as an outdoor clothing trend, which has prompted leading players to expand their product assortment in the outdoor clothing market.

TMR analysts scrutinizing the various growth dynamics of the outdoor apparel market have observed that women’s outdoor apparel presents an incredible avenue. The study also found that the increase in outdoor activities has widened the way for new designs and features. Adidas, a major outdoor apparel company, is relying on expanding its product lines to tap into latent opportunities.

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Key Findings of the Outdoor Apparel Market Research

  • Rise in Outdoor and leisure activities propel demand: The increase in the number of people engaging in outdoor and recreational activities has helped boost product sales in the outdoor apparel market. Outdoor apparel has proliferated in hiking, surfing, camping, mountaineering and several other adventure sports, find the authors of the TMR Outdoor Apparel Market Study.
  • Leisure and adventure activities present on Massive Avenue: Clothing and apparel manufacturers are keenly tapping into the vast revenue potential stemming from the growing demand for clothing suitable for leisure and adventure activities, especially among millennials. The authors of a recent TMR on outerwear found that natural fibers are gaining popularity over synthetics. A blend of strength and elasticity are some of the key product attributes propelling the popularity of natural fiber products in the outdoor apparel market. The best brands of inexpensive outerwear have reaped additional avenues thanks to the increasing accessibility of high performance outerwear. In this regard, e-commerce platforms have played a pivotal role in improving access to a variety of outdoor apparel product types. However, the study revealed that the brands suffered a loss of revenue due to the growth in sales of counterfeit products.
  • Techwear is growing in popularity, especially with millennials: In recent years, techwear has gained popularity in the outdoor clothing market. Manufacturers like these are taking full advantage of proprietary technologies for transporting heat and moisture through clothing, paving the way for breathable, lightweight garments for various consumer segments.

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Outdoor Apparel Market: Key Drivers

  • Changing fashion trends have increased consumers’ propensity for safety and comfort underpin the changing outdoor clothing market
  • Rising expenditure by people in developing and developed countries on fitness activities is a key driver of demand for functional outdoor apparel

Outdoor Clothing Market: Regional Growth Dynamics

The opportunities in the Asia Pacific The outdoor apparel market is expected to grow at a promising pace during the forecast period 2022-2031. The increasing adoption of Western clothing has expanded the marketability of products in the regional market.

Outdoor Clothing Market: Key Players

Major players include

  • Patagonia, Inc.
  • Under Armor Inc.
  • Puma SE
  • Nike Inc.
  • Mizuno Corporation
  • Hugo Boss S.A.
  • V.F. Corporation
  • Hanesbrands Inc.
  • Columbia sportswear company

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Global Outdoor Apparel Market – Segmentation

type of product

  • Top Wear
    • Shirts and T-shirts
    • Jackets and hoodies
  • Bottom wear
    • Trousers
    • Shorts
    • Leggings & Tights
  • Combinations
  • Others

Material

  • Natural
    • Cotton
    • Wool
    • Leather
    • Others
  • Synthetic

Final user

Price

Distribution channel

  • In line
    • Company Website
    • E-commerce site
  • Offline
    • Specialty stores
    • Hypermarkets & Supermarkets
    • Others

Region

  • North America
    • WE
    • Canada
    • Rest of North America
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC countries
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

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