Reboot & Co.™ Launches Clothing Line, ‘Reboot Recreation’ at Launch Event at W Aspen


PENSACOLA, Florida., March 1, 2022 /PRNewswire/ — Created with the goal of “rebooting” your life, lifestyle brand Reboot & Co. launched its “Reboot Recreation” collection at an event on Friday, February 18, 2022in Aspen, Colorado. Held at W Aspen, the après-ski event showcased the brand’s comfortable, simplistic and high-end quality pieces that cater to the active consumer. The founders of Reboot & Co. personally welcomed guests and spoke about the inspiration and the brand’s journey to this early launch.

VIP guests enjoyed breathtaking 360-degree mountain views from the hotel’s chic rooftop, the Wet Deck. A Reboot Recreation pop-up store housed iconic pieces from the collection, including the Capsule hoodie and track pants, loungewear sets and silk boxing shorts that guests could browse and purchase on-site.

The après-ski event unfolded in a breathtaking sunset ambiance with the sounds of internationally renowned DJ Swaylo. Guests enjoyed light snacks and sipped signature Reboot Refresher cocktails, as well as selections from the Mila Wines range. As an added bonus, attendees could enjoy a SocialLight photo booth experience. Each guest personally received a bag containing ski balm and a Reboot & Co. branded hat.

The Reboot Recreation line consists of luxury “sportswear” pieces that can be experienced in comfort and style. Signature pieces include:

  • The Capsule Hoodie, a heavyweight cotton fleece that can be worn all year round with a “rebooted” retro fit ($198)
  • The Capsule Track Pants, also a heavyweight cotton terry that can be worn all year round, with a relaxed fit that tapers through the calf ($156)
  • Boxing shorts, made from 100% silk charmeuse and featuring a slightly high waisted fit for the ring or the street ($218)
  • Women’s loungewear set, only available as a top and bottom set, featuring modal spandex, which is soft to the touch and breathable with moisture wicking properties ($188)
  • The Capsule t-shirt, oversized and with a square cut for more comfort, and made of 100% cotton ($80)
  • Sports bra for women, featuring 4-way stretch athletic compression fabric ($76)
  • Women’s leggings, with 4-way stretch athletic compression fabric ($108)

The Reboot Recreation Collection will be available for purchase at on March 1, 2022 at 11 a.m. EST.

Founded in Pensacola, Florida, the company’s slogan, “Love You, Mean It™” embodies the many chapters and “reboots” of life. Reboot & Co. reinvents fashion essentials inspired by a life of travel, and that vision carries over to all of the company’s endeavors, including its wellness past Reboot Retreat held on the beaches of florida Gulf Coast. A second Reboot Retreat, scheduled for April 21-24, 2022will continue its mission to refresh, revitalize and revive the mind, body and soul of its guests.

“The positive feedback from guests has been overwhelming,” said co-founder and creative director, Bryce Clayton. “Reboot Recreation has had a resounding impact with our clientele, who have praised the brand for its reliability and modernity. We look forward to Reboot & Co.’s continued success as a leading lifestyle brand and offering quality products suited to the active lifestyles of our customers.”

“The launch of this collection in aspen has special significance for our business as a destination for aspen has long inspired the Reboot & Co. brand,” added Addie Murdochco-founder of Reboot & Co.”aspen embodies much of what our brand is about: a spirited, spontaneous approach to life’s adventures, big and small.”

Reboot & Co. is planning a second clothing release for August 2022 which will propel the brand into ready-to-wear styles.

Editor’s note: High resolution images can be downloaded here:

About Reboot & Co.: Relax. Reset. Restart. Reboot & Co. reinvents fashion essentials inspired by a life of travel. Combining comfort and style, its slogan “Love You, Mean It™” invites the brand’s enthusiasts to live intentionally and take moments to pause, discover small joys or embark on great adventures. Recognizing that fashion, philanthropy, wellness, food, and travel provide “reboot” opportunities, these focus areas serve as pillars of Reboot and Co. and have shaped the business as she continues to lead the way as an architect of hospitality. Reboot & Co. is a family business founded in Pensacola, Florida and was conceived as the founding family members all embarked on new adventures together. For more information, visit

Duration & Company, Inc. 954-723-9350
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SOURCE Reboot & Co.

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