Bollywood superstar Salman Khan’s clothing label Being Human is expanding its base in Bangladesh, with its first outlet opening in the capital’s Banani on Thursday.
The opening will take place in the presence of renowned actor and brother of Salman Khan, Sohail Khan, and his nephew Ayaan Agnihotri, as well as the CEO of Being Human Clothing, Sanjeev Rao.
Local franchisees of the disruptive clothing brand, which has become a popular choice for young people in India, are Rehan Rahman and Mohaimin Mostafa. They are also co-owners of the Crimson Cup Bangladesh.
Salehin F Nahian, director of a leading construction company Fakhor Uddin Brothers and the Sylhet Chamber of Commerce and Industry, is also a co-owner of the franchise.
“We are bringing the franchise because we believe there are huge demands for an international clothing brand in Bangladesh,” one of the franchisees told the Dhaka Tribune.
According to the franchisee, there is a huge Salman Khan fan base in Bangladesh and the brand’s international quality products are likely to be well received by both the fashion and fan communities.
The brand is a fusion of charity, humanism, fashion and glamor and part of its sales profits are donated to “Being Human – The Salman Khan Foundation”, which is a charitable trust based in Mumbai, India.
The trust is dedicated to undertaking education and healthcare initiatives for underprivileged people in India and has helped thousands of people over the years to access healthcare and education.
Founded in 2012, as an extension of the charitable trust founded by Bollywood stars, Being Human Clothing currently operates in over 15 countries, with 500 in-store stores and 75 exclusive outlets globally.
Four Aces Fashion House Pvt Ltd, which currently holds the license for the clothing brand, appointed Sanjeev Rao as CEO to lead its expansion into more markets last year due to his extensive experience in the clothing industry. by retail.
Since then, the company has redoubled its efforts to expand its footprint in other markets.
The clothing range of Being Human Clothing is centered on an avant-garde approach. According to the company, its experienced design teams ensure that global design trends are followed and international quality standards are guaranteed.
The result is a trendy and fashion-forward line of clothing and accessories for men and women, whose ultimate goal is to serve a good cause.
Being Human Clothing is also primarily recognized for its strong line of activewear in easy-to-wear fabrics and styles.
Besides the clothing line, Being Human also offers electric bicycles and jewelry in its portfolio.