Starting a Clothing Business in 2022: Key Tips from the Evans Group

LOS ANGELES, California, USA, February 14, 2022 / — Citing a CNBC article about young apparel entrepreneur Trey Brown, The Evans Group (TEG) releases its definitive guide to starting an apparel business in the year to come. And coming from a fashion production house like The Evans Group, that’s saying something.

The Los Angeles-based clothing manufacturer, which helps emerging fashion designers around the world launch their own clothing line, regularly shares fashion industry insights in the site’s “Resources” section.

And in a recent addition to its voluminous blog, The Evans Group shares perhaps its most useful guide for emerging designers to start 2022 off right.

Proven fashion tips: listen to the target market

According to TEG, monitoring the target market is a crucial step towards success, no matter what industry you are in. In short, market analysis and research is how a designer takes the pulse of consumers. For example, the design of clothes that one makes may not be fashionable this season.

According to TEG, you can basically see what the demographics are interested in. Returning to the CNBC articles quoted at the start of their own article, TEG acknowledges that entrepreneur Trey Brown has spotted a valuable market in his local Philadelphia neighborhood. After that, it was all about gathering enough resources and sales to launch his brand into the limelight.

And market research isn’t just about fashion. It offers businesses in all industries valuable insight into what consumers care about. With the fashion industry, it’s worth making a few sample garments of choice and seeing how they work. Does the target audience react favorably to the clothes? If not why ? What could be improved?

The importance of creative planning

A booming clothing line doesn’t stand a chance in the fierce fashion markets without planning. That’s why The Evans Group cites creative planning as the basis for starting a clothing line in the coming year.

And creative planning serves many purposes in this regard. On the one hand, it helps to create fashion clothes from flashes of ideas. Second, it builds a brand. While making clothes dresses a brand with its look and feel, what are the values ​​of a brand?

Thorough creative planning should cover several bases, such as establishing a brand identity and tone. For example, a company like Anthropologie prides itself on its boho vibes, offering unique and eclectic homewares, clothing, and more. A designer like Greg Lauren (who worked alongside Banana Republic and TEG for his iconic menswear line) focuses on casual, distressed fashion. Establishing these values, personalities, and more helps flesh out a budding clothing brand and grab people’s attention.

Find a clothing manufacturer that helps you succeed

Even with good planning and a realistic timeline, a fashion designer’s assets are severely limited without a skilled clothing manufacturer in their corner.

Finding a clothing manufacturer that suits their particular style, accommodates their resource pool, and creates a productive environment can be very tricky for new fashion designers.

With TEG, emerging fashion designers can meet Jennifer Evans one-on-one to discuss the future of their fashion line.

For example, fashion designers can expect a few key aspects to build a fashion brand.

In-depth business knowledge from Jennifer Evans’ nearly twenty years of experience in the fashion industry.
Answer any questions one may have during the clothing design process
A one-on-one meeting with Jennifer herself, either in person or via videoconference.

During these exploratory sessions, Jennifer Evans explains various aspects of the clothing design process. Namely, reviewing potential budgets, designs, and fabric sourcing.

Pay attention to minimum order quantities

As TEG is quick to point out many times, a clothing manufacturer’s minimum order quantity (MOQ) can be a pesky gatekeeper for up-and-coming designers looking to plan their first foray into fashion.

For example, some high-profile clothing manufacturers (think names like Gucci) will require customers to submit a minimum clothing order. These can range from 100 to 500. What about those more iconic brands? Much more.

As a new fashion designer, the resources are probably not at the point where one can comfortably shell out funds for 500 clothing samples. As such, one needs to know the MOQ of a clothing manufacturer. In fact, TEG states in another article that not asking a clothing manufacturer for their minimum order quantities is easily one of the biggest fashion mistakes to avoid. That’s why focusing on finding low MOQ apparel manufacturers is a great idea for newbie designers.

TEG itself does not offer any minimums on its clothing orders. “I started The Evans Group in 2005 as a social enterprise,” says Founder and CEO Jennifer Evans. “I have endeavored to train garment workers from mass production factories, to sew high-end garments in small volumes.”

And Evans and his team are still engaging with designers looking for small volume orders.

By having no minimums, TEG essentially gives new and established independent fashion designers the chance to foster creative growth. And save time and money.

What does this mean for fashion designers?

Emerging and established fashion designers can find a valuable ally in The Evans Group, and not just through the extensive “Resources” tab on the official website.

Jennifer Evans and her team are a creative tour de force. During meetings with the Creative Services team, the client brings their ideas to life through mood boards, brainstorming and in-depth planning.

From there, the TEG team takes a solid pack of fashion tech and gets to work, employing some of the most talented pattern-making departments in LA.

In short, using knowledge of the TEG process and implementing it will ensure unique and rewarding results.

About the Evans Group
The Evans Group, founded in 2005, is a full-service fashion development and production house based in Los Angeles and San Francisco. Since its inception, The Evans Group has worked with over 2,000 clothing brands and designers.
Learn more about The Evans Group on their website:

Jennifer Evans
The Evans Group
+1 800-916-0910
write to us here

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