This is how ZERO10 creates the best AR clothing fitting experience

Like many other industries that have had to adapt to recent transformations in the world and in society, fashion, the 4th sector of the economy, is experiencing drastic changes, accelerated by technological advances and multiple crises, such as the COVID-19. pandemic and global warming. Competition within the industry is intensifying, while consumer buying habits have been altered by the lockdown experience and subsequent acceleration in e-commerce penetration.

Therefore, in the post-COVID era, fashion brands and retailers need to reinvent the shopping experience they offer. With the global economic recession, consumers want to spend their money wisely. They are pickier and more careful in their choices, which has led to a dramatic increase in returns in e-commerce because customers cannot try on clothes before buying them. This is a huge problem as it makes each returned item less profitable and increases the pollution rate due to back and forth. At the same time, with the lifting of COVID restrictions, customers are happily returning to offline stores, but they are now accustomed to the fast and personalized shopping experience offered by online retail.

Additionally, the eventual mass adoption of the metaverse is on the horizon. In the virtual world, people will also need clothes, and this can be a chance for brands and retailers to improve their marketing strategies and even start selling digital clothes. At the moment, however, very few brands are exploring this area, as at this stage the majority of fashion companies do not see it as something urgent and promising to invest in. However, a complete disregard for virtual apparel development today can lead to missed opportunities in the future. To solve these problems and many more, the fashion industry is turning to augmented reality.

How businesses can benefit from AR clothing fittings

During the pandemic, augmented reality has brought relief to fashion brands, allowing them to showcase their products online in a more familiar way for consumers used to trying on clothes in real life. Embedded in the customer journey, augmented reality encourages them to buy more frequently and reduces the flood of returns. Shopify research shows that using AR can reduce returns by 40% and increase conversion by 97%. No wonder the fashion industry has become less conservative and more eager to embrace augmented reality.

Another reason brands and retailers are turning to AR clothing fitting solutions is that they are looking for new ways to engage the next generation of consumers. Gen Z shoppers are used to using digital tools for almost everything and love to play with technology. To reach these customers and keep them engaged, sellers need to use AR for marketing and e-commerce to create new experiences, because as confirmed by Sitecore research, 83% of Gen Z customers consider shopping online as an experience, not as an experience. transaction.

Then there is also the issue of durability. Many modern consumers ― including the vast majority of Gen Z ― care about the environment, while fashion is one of the main catalysts of the environmental crisis with its 11.3 million tons of textile waste per year in addition to pollution from shipping and other sins committed. by industry. Implementing try-on technology helps create the sustainable fashion industry of our dreams by eliminating unnecessary purchases and returns. At some point, he’ll probably even be able to reduce the need to buy physical clothes.

On top of that, AR clothing try-on solutions are an easy opportunity for brands to experiment with virtual clothing. Consumers are not yet ready to buy digital clothing to replace physical clothing, but the company can embrace the technology and use it in the future to create fashion for the metaverse, while reaping its benefits by as a tool to increase sales of physical products. in the present.

What ZERO10 brings to the table

Due to the increase in demand, AR clothing fitting technologies are developing rapidly and the market is becoming more competitive. One of these technologies belongs to ZERO10, an AR platform for fashion brands, e-commerce and physical retailers. With their own proprietary technology and an in-house 3D studio, the startup’s developers can continually tweak it and control the level of execution.

Aware of the fierce competition, the company’s team aspires to create the best AR clothing fitting experience on the market by striving to bring it as close to the real-life experience as possible through their leading features, real-time fitting and photo test accessible in an application via the camera of a smartphone. Powered by recent innovations in computer vision and computer graphics, they are developing three core technologies that allow clothing to look the most realistic in the following ways:

  • 3-D Body Tracking ― to make clothing more realistic and suitable for human bodies in all their diversity;
  • Apparel Simulation ― to allow garments to closely resemble physical items, emphasizing their quality and detail, including distinctive features of various textiles;
  • Body segmentation ― to separate users from their surroundings and ensure pose estimation that predicts a person’s location, so that clothing can move with the body in the same way as physical clothing.

Based on their main characteristics, the startup offers a range of innovative technological solutions for any fashion company interested in a more avant-garde way of presenting its products in its online stores. One of them is the integration into the ZERO10 app for brands that don’t want to spend a lot of resources on their own digital fashion production and SDK implementation. In addition to providing an AR clothing try-on experience to customers, the startup also develops and creates digital clothing as part of the full-cycle process. All items can be linked to the partner’s online store to increase purchase conversion.

Virtual try-on technology could also be integrated into brands’ iOS app or web, with another solution, SDK, giving customers an immersive experience by allowing them to interact with products in real time before purchasing them. . Integrating the Software Development Toolkit will increase conversion rates, add to carts, unique views, time on page, and user engagement.

As in-store technologies are the top three areas where fashion executives plan to invest in digital by 2025, AR solutions for offline retail can be used within the context of physical stores that do not will not disappear despite growing demand. for digital experiences. The easiest way to make a retail space enabled is to embed QR codes that can be scanned with the phone to experience a real-time trial through the app.

To create new opportunities to attract users to offline stores, ZERO10 plans to launch a new product ― an AR pop-up store that aims to become an alternative to the physical store. It does not require anything that a traditional store contains, but the OLED screen to create a new shopping experience for consumers and reduce the cost of POS maintenance for businesses. A setup that provides a big-screen AR experience would go beyond a simple trial and enable a new type of pop-up store, as well as the expansion of in-store selling capabilities. So it looks like the future of fashion is approaching us quite quickly, as the high-quality AR fitting experience will soon get a boost.

Grit Daily News is the premier startup news hub. It’s the leading source for information on millennial and gen Z startups – from fashion, tech, influencers, entrepreneurship and funding. Based in New York, our team is global and brings with it over 400 years of combined reporting experience.


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