Your grandmother probably called it antiques. People often call it vintage shopping these days. This is where what was once old is refurbished and sometimes at a premium.
Barry McCary owns Dated Faded and Worn, a vintage store that opened in Deep Ellum a year and four months ago.
“You just can’t do it again. As hard as people try, that’s what’s happening right now,” McCary said. “You can’t find quality like this anymore.”
Dated, Faded and Worn, a small word game for DFW, has seen an increase in business since opening. Some items cost much more than “thrift store” prices.
“The Ice Cube rap t-shirt. Like it was one of the originals. I can say that I paid $3,000 for it four years ago. Now? It is worth around $4,500. But that’s what people are doing right now. It’s like owning a piece of history that’s actually quality,” McCary said.
McCary knows he didn’t invent a new concept. He got into the business seven years ago, starting with the game of sneakers. He learned to capitalize on a business fueled by different generations.
Alexandrea Cohen, owner of Dallas-based Styled By Cohen, agreed.
“We see so much fast fashion these days. You see the same thing all the time. Often, we have the impression of not finding original things. So people want something unique and stand out that not everyone has,” Cohen said.
Cohen said she encourages her customers to embrace vintage and it doesn’t have to be expensive.
“I tell my clients to look in their closet. See what they haven’t worn in years. They can pair that old t-shirt with a new blazer. Or even find old school jeans that can go with a different top,” she said.
Vintage is generally defined as something that is 20 years old or older.
E-commerce site Shopify reports that the resale market is growing 11 times faster than traditional retail, and that number is expected to double over the next five years. Cohen said much of that growth was driven by sustainability-conscious consumers. Ironically, many of them belong to Generation Z (born in the mid to late 1990s through the early 2010s).
McCary said it was part of the draw for him. Watch new school and old school merge.
“I kind of wanted to take people into a time travel scenario and I love it when parents come with their kids and it becomes something they do together,” McCary said.