Columbus, Ohio, November 8, 2022 /PRNewswire/ — Christian Johnsonmarine molecular biologist and geneticist from UCSD’s J. Craig Venture Institute (JCVI) flew to Hawaii and looked out the window to see the beautiful blue ocean. Instead, he was shocked by the sight of The Great Pacific Garbage Patch – a mass of floating garbage twice the size of Texas. As soon as he landed, Christian immediately told his mother about it, Caroline Christian Bassentrepreneur, artist, and former Fortune 500 marketing and communications executive.
Christian and Carolyn share a love of wildlife, especially sea animals and plants. Christian’s new role as a JCVI researcher has sparked new conversations between them about how plastic pollution and climate change are disrupting the environment. Which led to the question – is there anything more we can do? While they knew that reducing plastic consumption and recycling had a huge positive impact, they wanted to see if they could achieve something bigger.
Carolyn set out to identify what resonated with people, especially young consumers, to offer them a way to get involved. She found that supporting a cause through fashion – especially unique, artistic, design and e-commerce shopping were the hot trends. So the two combined their expertise and ideas and created Wilder Blue Planet to do just that.
Situated at Westerville, Ohionear Columbus, Wilder Blue Planet operates an online platform, wilderblueplanet.com, offering t-shirts, hoodies, hats, tote bags and other accessories for men, women and children, featuring designs from Carolyn’s original wildlife illustrations. Wilder Blue Planet sources its products from suppliers who care about the environment and sustainability.
“Plastic pollution is a huge problem that won’t go away until we reduce our consumption of plastic products and packaging. There are between 15 and 51 trillion pieces of plastic in our oceans that harm and kill life. marine, even the tiniest of creatures that produce up to 80% of Earth’s oxygen and reduce CO2 emissions,” said Christian JohnsonCOO and co-founder.
Caroline Christian Bass, president and co-founder of the organization, said, “Fashion is a great way to express your personal style, be fashionable and support a cause,” she said. “And, since we’ll be donating a portion of proceeds to organizations that protect the environment, that voice gets louder with greater reach.”
To learn more, visit wilderblueplanet.com. The website features artistic apparel and accessories and comprehensive information about the company’s mission, products, and philanthropic goals.
Caroline Christian Bass
SOURCE Wilder Blue Planet